Fashion, are you ready for it? The first 3-D issue! First among fashion magazines to embrace this new frontier is Vogue Italia, which is hours away from being released in the United States. On August 28th at 6:27 am Franca Sozzani (the Editor-in-Chief of Vogue Italia) tweets, "For the first time, a fashion magazine (obviously Vogue Italia) in 3D! Don't miss the September issue in newsstands from today!" The cover by Steven Meisel features top model Miranda Kerr wearing a Prada dress. A 3-D VISION OF FEMININITY.
Barneys CO-OP Fall 2010 mailer also features 3-D photography. The catalogue comes with a free pair of glasses. Click here to check out their homepage and continue the 3-D experience.
The 3-D A/X ad is featured in the September Issues of GQ, Interview and V magazines. Click here to view an online 3-D music video at AX site and while you are at it, order your FREE pair of glasses. I just picked up a copy of Interview magazine today and it was one of the first pages to catch my eye because of the 3-D aspect..... not just because of the steamy advertising.
I know I have been talking a lot about Jean Paul Gaultier. It is no coincidence that he is also first among Fashion Designers to invent the 3-D prints for Men. Images from his Spring 2011 show have the models and the audience in 3-D glasses asking, "Am I at a movie? Wait.... No, I am at a runway show." Tres manifique!
all images Jean Paul Gautier Spring 2011 Men's Show courtesy Style.com
Magazines are having to visually grab the reader's attention in new ways each month to combat how quickly information can be consumed on the internet or on other media platforms. 3-D is just one of the latest gimmicks to sell magazine so that publishing does not become a dying art. Ten years ago, all these magazine titles did not exist. An issue's newness, an editorial that is ahead of the trends, or multiple covers that offer the consumer a choice, are three good reasons for me to still want to purchase publications. It is so refreshing and such a positive sign that there are still major publishing houses that care and want to move forward in these changing times. It inspires me as well as others to dream and buy. To end with a quote from Franca Sozzani today on Twitter, "A lot of buzz about the 3-D issue and only positive feedback: thank you." No; Thank you!