Deja-Vu? I was flipping through vintage ad campaigns from Gianni Versace in the early 90's and came across this ad from Versace Jeans Couture. Look familiar? Take a closer look at the Givenchy ad campaign for Fall 2010 shot by Mert and Marcus. The leg locking poses, the full frontal shot......Mariacarla Boscono, who wasn't around then would have fit right in.
Versace Jeans Couture ad, early 90's, photography Bruce Weber
Givenchy Fall 2010 ad campaign; photography Mert & Marcus
I was in London last weekend and passed by the soon to open Miu Miu store on New Bond Street. They had the current ad campaign for Fall 2010 also shot by Mert & Marcus covering the entire outside of the shop. It too resembles a past Versace ad campaign shot by Richard Avedon in the Fall 1994.
Gianni Versace Fall 1994 ad campaign; photography Richard Avedon
Miu Miu Fall 2010 ad campaign; photography Mert & Marcus
Apparently, Madonna was on set when the Miu Miu ads were being shot and directed the video? Do you think that she had anything to do with this Versace moment?
It's crazy, but true, when I start talking like this, I feel like a true fashion nerd :)
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