photo courtesy Vogue Italia.com
What is Alber Elbaz's next step for Lanvin? Offering his creations to an even larger audience by launching on-line sales on a new website. The new site, www.lanvin.com will launch in Europe. It is a large step for the house, who is intent on merging technology and couture. It will allow on-line lovers of Lanvin to have space not only to shop, but to review the season's must haves and to mix and match different outfits and accessories to create their own unique looks.
Lanvin Bridal and Men's will also be available to order on the website as well as a four accessory pieces that will be exclusively designed for the launch of the site and can only be purchased online. The capsule collection will all feature a red embroidered heart.
What is so great about Lanvin is that they are pushing forward and embracing all the changes in technology so that they can reach a large part of their customer base, who is very computer savvy while still maintaing and not loosing the old world and couture element that is a major part of the brand's DNA.
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